Tag: ACOS
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Essential tips for lowering your Amazon ACoS
If you’re looking to lower your Amazon ACoS, these three tips can help: 1. Add negative keywords Negative keywords can help your business immediately reduce your ACoS by preventing Amazon from bidding on useless keywords. For example, if your company sells red flats for women, you don’t want Amazon bidding on keywords that include colors…
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Amazon Advertising bidding strategies
Amazon PPC is like an auction where you have to bid on your targeted keywords and the seller with the highest bid wins. There are different types of bidding on Amazon: Dynamic bidding (down only) This type of bidding is most suited to those who are not yet familiar enough with Amazon PPC. It helps…
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Difference between ACOS, TACOS and ROAS
This article will clarify the differences between terms commonly associated with Sponsored Products and advertising on Amazon’s platform. 𝑨𝑪𝒐𝑺 The term “Advertising Cost of Sales” on Amazon is ACoS. This indicator shows you how much money you are making from PPC advertising compared to the money you are spending on them. Ad Spend divided by…
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Learn How To Optimize Your CPC Bids
Once you’ve set up an ad campaign for your Amazon product, you will need to learn to optimise your CPC bids, to keep your ad spend accurate and avoid bidding on keywords that are unlikely to convert for you. Sellers need to understand that testing their bids is at the core of CPC optimisation, and…