Amazon Business is trying to make more sellers use their B2B features, which will attract Business Customers and help the company compete against Alibaba, which is currently one of the world’s most popular B2B marketplaces.
While in the past, only sellers who were interested in participating and registered to enroll into the program accessed the service, now B2B comes with every Professional Seller Account and even established sellers are getting automatically enrolled.
Those who are not interested in being B2B sellers need to opt out using the following link: https://sellercentral.amazon.com/business/b2bderegistration
Here you can view the original e-mail announcement from Amazon regarding the matter:
Here is a copy of the wording in English:
| Grow your sales through Amazon Business features Hello, As a free benefit of your Professional Selling account, you now have access to Amazon Business features. The Amazon Business features are optimized to increase your likelihood of engaging with business-to-business (B2B) transactions that can help grow your sales. To help you attract more business buyers and guide you through the important aspects of B2B commerce on Amazon, please refer to the below resources: – Amazon Business Overview (https://sell.amazon.com/programs/amazon-business.html?ref_=asus_soa_rd&#Overview?ref_=b2b_mp_e_ob1) – Seller University (https://sell.amazon.com/learn.html) – B2B Central (https://sellercentral.amazon.com/business/b2bcentral?ref_=b2b_mp_e_ob1) If you are not interested in participating in the Amazon Business store or attracting more business buyers to your products, you can opt-out of Amazon Business features by visiting: https://sellercentral.amazon.com/business/b2bderegistration Amazon Services |
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