Listing optimization is the first step to ranking high on Amazon. But, all your competitors are optimizing their listings too. You need to have an edge over your competitors to drive sales. So outside traffic is your best bet.
I know, it’s easier said than done. But once you know the formula, it adds great value to your business. How do you go about it?
Find your target customers. Understand where they are and interpret what type of content they consume.
- Drive the traffic to a landing page instead of a product listing page. Why?
Most of the time, the consumers may not have purchase intent, especially if you are driving external traffic from Facebook ads, Google ads, and Instagram ads. So drive them to a landing page on Amazon. If you drive them to a product listing page, chances are high that the customer doesn’t buy your product and your conversion rates will fall.
By driving them to a landing page, you can collect essential information like clicks and sources, etc, and use the data to optimize your listings further. This strategy is essential if you want to grow beyond Amazon in 2023.
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
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