Private Label Step by Step Guide to Launch

If you are an Amazon Seller interested in starting a private label business, this article will help you understand all necessary steps.

A private label is a product or service produced by one company and sold under another company’s brand. Private label products and services are often created to provide a unique offering in the market, or to fill a void in the company’s product lineup. The term “private label” can also be used to refer to a company’s own branded products and services. In this case, the private label is the company’s own brand, and is not sold under another company’s brand. 

1) Product Hunting

2) When a product is finalized:

· Patent Check

· Niche Analysis.

· Reviews Analysis

· Competitor Analysis.

· Find Pain Points and Unique Selling points.

· Market Segmentation

· Profit Calculation.

3) Sourcing:

· Shortlist Suppliers at least 5.

· Order at Least 3 Samples from Suppliers.

· Order Competitor Samples.

· Do Sampl Evaluation.

· Plan your Inventory, give the order to the Supplier, and Pay him 30%.

4) When the Product Is at the Manufacturing or Shipping Phase:

· Make Logo & Website. (Logo can also be done before placing an order)

· Do Retail Readiness.

· Do Product Photography.

· Do Extensive Keyword Research.

· Hire A Professional Listing Copywriter.

· Purchase UPC Codes from GS1.

· Apply for Trade Mark.

· Make Dummy Listing check To check if Amazon needs any Certification.

· Make a Launch Strategy and do launch Planning.

· Send Inventory to 3PL.

· Attached is any backup account with AMZ SC.

5) Launch & Rank:

· PPC.

· FB Ads.

· Pinterest Marketing etc.

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