If you are an Amazon Seller interested in starting a private label business, this article will help you understand all necessary steps.
A private label is a product or service produced by one company and sold under another company’s brand. Private label products and services are often created to provide a unique offering in the market, or to fill a void in the company’s product lineup. The term “private label” can also be used to refer to a company’s own branded products and services. In this case, the private label is the company’s own brand, and is not sold under another company’s brand.
1) Product Hunting
2) When a product is finalized:
· Niche Analysis.
· Reviews Analysis
· Competitor Analysis.
· Find Pain Points and Unique Selling points.
· Market Segmentation
· Profit Calculation.
3) Sourcing:
· Shortlist Suppliers at least 5.
· Order at Least 3 Samples from Suppliers.
· Order Competitor Samples.
· Do Sampl Evaluation.
· Plan your Inventory, give the order to the Supplier, and Pay him 30%.
4) When the Product Is at the Manufacturing or Shipping Phase:
· Make Logo & Website. (Logo can also be done before placing an order)
· Do Retail Readiness.
· Do Product Photography.
· Do Extensive Keyword Research.
· Hire A Professional Listing Copywriter.
· Purchase UPC Codes from GS1.
· Apply for Trade Mark.
· Make Dummy Listing check To check if Amazon needs any Certification.
· Make a Launch Strategy and do launch Planning.
· Send Inventory to 3PL.
· Attached is any backup account with AMZ SC.
5) Launch & Rank:
· PPC.
· FB Ads.
· Pinterest Marketing etc.
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