[whohit]Prime customers can get their food delivered for no extra charge[/whohit]Supermarkets face a fresh challenge after Amazon announced that Prime customers can get their food shop delivered for no extra charge.
The Prime subscription, at £7.99 per month, offers free one-day delivery on the wider Amazon website, and access to film, music and television streaming.
But now the service will include two-hour delivery slots from Amazon Fresh as part of an attempt to capitalise on the booming online grocery industry.
Food delivery has doubled in size to more than 3m orders per week since the start of the coronavirus pandemic as families avoid crowded spaces and learn to shop online.
From today, the Amazon offer only applies to Prime members in London and the south-east who spend more than £40, but the firm said it would expand its free delivery to ‘millions more’ customers around the UK by the end of the year.
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