At a high level, the forecasting widget provides an estimate of clicks and orders based on the settings you decide within the campaign. Per Amazon, forecasts update as you change settings, helping you understand the impact of your setting choices. The forecasts leverage Amazon’s machine learning models and bases its predictions on similar ASINs, targeting selections, and the bids you choose to set.
Because Amazon provides both estimated clicks and orders, you can back into estimated conversion rates for the campaign. Knowing product prices, and estimated CPCs, that means you can then also calculate an estimate ACoS/ROAS for your campaign as well, then adjust settings to reach your intended outcome.
While only an estimate, forecasts provide advertisers a more proactive estimate of their campaign’s performance giving us the ability to adjust before campaigns go live. Any new feature that helps us better plan campaigns and give a data-based prediction of performance gets me excited!
Forecasting isn’t available in all accounts and is currently limited to auto campaigns, but it’s a welcome addition that will be helpful planning campaigns in the future.
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