Most common reasons for not passing the Seller Identity Verification on Amazon

In this article, I would like to cover the most common issues that I have seen new Amazon Sellers having with Seller Identity Verification.

A lack of response likely means that you are in a really long queue and they have not reached your submission yet. Amazon can take as long as 45 days to respond to your second or later submission.

1.You did not send the documents that they actually asked for. Many people send bank account information, landlord contracts, etc, instead of the utility bill that Amazon is asking for.

2.Your Name does not match exactly across all the documents. If one includes your middle name then they all need to. If you married and your last name changed and your documents do not match because of this, then you need to fix that then resubmit the documents.

3.Your Address does not match across all documents. For instance, North may be spelled out in one and another may simply use N instead. We have also found issues with documents having the 9 digit zipcode and the seller having entered only the first five on the account. This does not match for Amazon. The Name and Address must match your Legal Entity and Business Address entries in Seller Central.

4.You did not send all pages of the document. Make sure you also include front and backs of the pages.

5.Utilities are in someone else’s name.

6.You have not sent one of the utility bills that they specifically asked for. This bears repeating as I see it so often on the forums. Often people send multiple bills instead of one of the bills being asked for. If you can not follow their instructions for what they are asking for they will not even open the documents that you sent.

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