Massive change to Intellectual Property Rights Infringement Complaint appeals on Amazon

Recently, Amazon made a significant change to the way how Intellectual Property Rights Infringement Complaint appeals are managed.

While in the past, Amazon Sellers had to communicate with the rights owner and persuade them to e-mail one of the official e-mail addresses with handle appeals related to intellectual property, such as notice-dispute@amazon.com, counter-notice@amazon.com, notice-request-dispute@amazon.com or seller-performance-policy@amazon.com, now the process has completely changed.

Sellers are no longer able to participate in the appeal process and any retraction notices need to be submitted exactly by the same representative of the brand who originally submitted the complaint – through the Amazon Brand Registry portal.

By submitting such retraction notice and filling all relevant details, the rights owner will take down the enforcement along with a defect out of the affected seller’s account.

However, it is very likely that eventually, this may lead to negative consequences for the rights owner’s ability to submit additional complaints, if they repeatedly complain and then retract the violations.

As a result, rights owners will be unwilling to retract complants.

Here you can view the form to retract a complaint, which is available to right owners:

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