As an Amazon Seller, you must have at some point considered launching your own private label brand. In order to do so effectively, it will be necessary to register a trademark. The main function of a trademark is to prevent other sellers from being able to attach their offers against your branded ASINs.
Once you have a registered trademark, you will be able to apply for the Amazon Brand Registry. Some of its main benefits include:
- Automated protections: When you provide data about your brand, products, and intellectual property, Amazon implements predictive protections using advanced machine learning that stop unauthorized listings before they get published.
- Report a Violation: Search Amazon catalog with ease to look for potential trademark, copyright, patent, and design right violations. Should you find an infringement, simply use available tools to report them.
- Brand Registry Support: Receive assistance with resolving technical issues, listing issues, marketplace policy violations, and more.
With Amazon Brand Registry, you can also apply for other brand programs, including Transparency, Project Zero, A+ Content and Sponsored Brands.
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