If you are interested in boosting your sales and improving the visibility of your products on Amazon, there is a new feature called “Listing Quality Dashboard.
It will point out to any fields that should be corrected and updated with additional details and help you reduce customer returns.
The enrollment of this dashboard was announced in a form of e-mail sent to third party Amazon sellers:
Here is the full announcement in English:
Hello,
We are pleased to introduce the Listing Quality Dashboard, a tool that provides recommendations for improving your product listings. The dashboard shows you the listings that need improvement and recommends specific product attributes for you to add.
What are the benefits?
Adding all of the recommended information via the Listing Quality Dashboard can help you:
- Make your products more discoverable: Customers filter their search results using specific attributes. Adding these attributes via the dashboard will help ensure that customers don’t miss your product when it meets their requirements and matches the filters they are using.
- Highlight important product information: The product overview (beta) highlights important product information above the About this item bullet points on the product detail page. This information helps customers evaluate your product more easily and make a faster purchase decision. The product overview is available for a limited number of product types. We’re working to add more soon.
- Reduce customer returns: Buyers often return products because important product information, such as a size chart, was missing from the detail page. Adding all relevant information to your listings could help reduce the number of such returns.
- Take time-sensitive actions: The dashboard highlights listing information that you must provide by a certain date to prevent the possible removal of your product.
We encourage you to check the dashboard weekly to see the latest recommendations. To navigate to the dashboard, go to Manage Inventory and click Listing Quality Dashboard.
The dashboard is available on amazon.co.uk, amazon.de, amazon.fr, amazon.it and amazon.es. For more information and to see a video demonstration, visit our Listing Quality Dashboard Help page or go to Seller University. Let us know what you think by emailing us at lqd-feedback@amazon.com or by clicking Feedback at the bottom left of the dashboard.
The Amazon Services Europe team
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