Product Rank, also known as the Amazon “Best Sellers Rank” is the most important aspect when selling your product on Amazon. To rank successfully on Amazon, it’s important for sellers to understand how Amazon’s search algorithm works.
Firstly, they pull relevant results from their catalog and then they rank them according to relevancy. As you launch your product, you must start a PPC campaign. PPC can have a lot of influence on your organic ranking. Remember, if someone types in a keyword and buys your product, you rank higher on that keyword. If you have an ad on a certain keyword and you make a sale, then your organic ranking goes up.
An essential part of every launch process is making sure your products get seen. After getting seen your product at any page, this is the time for Giveaways. Giveaway is an excellent way to engage with your customers and drive sales for your product. Calculate the required product units per day sales to rank on page first. Now add the organic sales to the required product units for Giveaways. Keep continuing Giveaways along with organic sales plus PPC campaigns until your product not come on page first.
Once you come on the top, keep the required sales to sustain on page first. Factors that Amazon has found to have an effect on conversion rates including reviews, image quality, description and prices.
It’s vital for sellers to keep their prices competitive to maintain a good Amazon conversion rate. To rank higher, your product needs to be relevant. Make customers happy and they’ll keep coming back. The more positive seller feedback and good reviews you get, the more likely it is that you’ll win the sale.
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