If you are desperately trying to find out how are all the other sellers doing it that they have a discounted price showing on their listing, along with a crossed original price, this article with answer your question.
Whenever a listing is created or edited, Amazon is asking you to fill the “List Price” field.
This is something like the manufacturer’s recommended price and will be saved as the default price of the product, which will affect how Amazon displays savings or enforces their Fair Pricing Policy.
While setting the List Price will give you an advantage in the form of a saving, once you or anyone else offers the product as a lower price than usual, it also comes with a major disadvantage.
Your offer may get deactivated due to Low Pricing or High Pricing error, therefore you may be prevented from selling the product at all, if you decide to significantly increase or decrease its price.
Here you can view a typical notice from Amazon, where they are soliciting the update:
Here is a copy of the wording in English:
| Add or update a List Price to your listings Dear Seller, Customers may find savings messaging helpful in identifying a good offer – for example, You Save: $29.99 (20%). To display savings messaging on Amazon, products need a reference price. Providing Amazon with a List Price is one way to help us display a reference price on products you sell. We are running continuous checks in our catalog data and have found some of your recent product offerings are either missing a List Price or the current value may be old or out of date. You can find the list on this link: LINK TO FILE If available, please add or update List Prices for these products through Seller Central. For bulk uploads please review how to create and upload an inventory file template.You can also learn more about reference prices on the Amazon Policy on Reference Prices and the Amazon Fair Pricing Policy. |
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