Today, I would like to share with you my recent shocking experience which resulted in major press outlets to reporting the information originally posted by me in one of my Seller Union articles.
On 6.July 2021, I routinely published an article, in which I posted a copy of the e-mail communication sent by Amazon to its third party sellers informing them about the Amazon Canada Prime Day 2021 being cancelled.
As an Amazon seller, I didn’t find the news important in any way. However, I failed to realize that there are actually people in Canada, who are impatiently awaiting the Prime Day date for months and this announcement constituted breaking news for them.
My article made it to a gigantic Canadian Reddit community, where they shared it:
Shortly afterwards, all major Canadian news outlets started picking up the story and following a link to the Amazon Seller Central included in my article, which enabled them to view the notice themselves.
Canadian press contacted Amazon’s spokespersons, who all confirmed that this is entirely the case and Prime Day 2021 is indeed cancelled.
Here you can view a snippet of Google search results, showing the media avalanche which followed my article:
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