A successful PPC ad campaign is not about a huge budget (even though this helps), but about the relevancy of your ads for the type of audience you want to reach. Therefore, there’s no wonder why over 45% of small businesses list pay-per-click ads as their number one marketing strategy when looking for new customers or launching new products.
Still, if you’re not careful, you risk investing your already tight budget in unsuccessful ads. Moreover, it’s rather easy to go overboard when you don’t have all the factors to paint the picture of your campaign’s performance levels.
So, to help you keep your PPC budget under control, here are the top three steps to take:
1. Use Amazon Advertising Console: The Amazon Advertising Console allows you to easily manage and control your Amazon PPC spending. Use the console to set daily or lifetime budgets, review your performance metrics, and make adjustments to your campaigns.
2. Set daily budget caps: Setting a daily budget cap on your campaigns can be an effective way to control your PPC spending. This will help you stay within a certain spending limit and ensure that your campaigns do not exceed your budget.
3. Monitor Campaign Performance Regularly: Be sure to check your Amazon PPC campaigns regularly to monitor their performance. This will allow you to identify any areas where you may be overspending and make changes accordingly.
4. Analyze keyword performance: Review the performance of your keywords to optimize bids and budgets. You can analyze data such as Impressions, Clicks, and Conversions to determine which keywords are performing well and which are not.
5. Utilize Bid+: Bid+ allows you to increase bids for certain products, keywords, or audiences to get more visibility for those products.
6. Use Targeted Keywords: Targeting specific keywords can help you control your Amazon PPC spending by directing your budget to the most relevant and profitable terms. Use a keyword research tool to find the most popular and relevant keywords to target in your campaigns.
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