With a population over 80 Million and one of strongest economies worldwide, Germany is a lucrative market for many Amazon sellers! Many are thinking about expanding their business to sell on Amazon Germany.
But apart from the promising market opportunities, there are also many barriers to great sales success.
Germany is not only known for its wealth, but also for its laws and regulations.
Bureaucracy is as deeply anchored in Germany as the love for beer and hearty food.
The German packaging law, which regulates the disposal responsibilities of product packaging, strengthens environmental protection, but also causes great concern to sellers who are active in the German market.
To avoid getting banned from the market or facing tremendous fees, you should get registered.
You can simply register your brands on lucid.verpackungsregister.org. If you have no own brand, adding your company name is sufficient.
Here’s how you can upload the LUCID identification number on Amazon:
1.Enter the Amazon Seller Central German locale (Amazon.de) where you’ll see a notification, announcing that you have to provide your LUCID number.
2.Click the button Provide registration information and you’ll be redirected to the Amazon Compliance site.
3.Choose the Germany section where you can enter your or your manufacturer’s LUCID identification number in the required field (see the image below).
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