Building and managing a Sponsored Products campaign

Are you looking to take your product to the next level with a sponsored products campaign? Here are some tips to get you started on building and managing a successful campaign.

1. SEARCH ADS

  • Ad Groups

The campaign will be divided into different ad groups depending on a lot of customer behavioral aspects.

  • Text Ad Development

We build an ad out of the searched keywords and then try to build a content strategy for the ad that will grasp the ideas of visitors.

  • Keywords

We will build a great set of keywords depending on the content, products, and services offered by the company. We will compare it against our competitors.

  • Landing Pages

The better your landing page, the higher quality score your ads will have, and the more conversions you will see. We will provide advice and help in the construction of the landing pages and the content.

  • Bid Optimization

We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).

2. DISPLAY ADS AND RE-MARKETING

Through sophisticated online targeting tools and tactics, we can bring out your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.

  • Contextual Targeting – We bring your ads when the customer is consuming the content related t your products
  • Interest Categories – We reach your target audience, showing them relevant messages across the web
  • Re-marketing – We will try to re-engage with customers who may have not turned into investing in the brand

3. VIDEO ADS ON YOUTUBE

YouTube is the second-largest search engine in the world, second only to Google itself. We will try to put your ad on YouTube.

4. CAMPAIGN AUDIT

Once data has been collected, we will carefully analyze it for insights and report it so that further decisions can be made.

Our reports will include:

  1. Bid management and bid quality
  2. Cost per click rates
  3. Click-through rates
  4. Conversion rates

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