Automatic PPC Campaigns on Amazon

Although you may know everything about your products and keywords, and running manual campaigns already, still you need to run auto-campaigns to supplement your manual campaigns.

Auto-campaigns use Amazon’s algorithm (A9) to find search terms and ASINs that are relevant to your product. Just dig into search terms generated from auto campaigns and extract keywords, ASINs, and even suppliers to target in your manual campaigns to drive more exposure.

Amazon is a shark while talking about machine learning and artificial intelligence and using auto campaigns we are using this shark to hunt fishes for us and it’s a great source for product discovery.

Amazon advertising was used to be very easy in old days but now there is a big difference when talking about the competition in the market. But we have different target types in auto-campaigns so don’t worry about competition just optimize these target types, let me put more light on them.

There are 4 target types in auto-campaigns to which we can place 4 separate bids depending upon their importance.

1. Close match (targets closely related KW to our product)
2. Loose match (targets somehow/loosely related KWs to our product)
3. Substitutes (complete substitutes of our products)
4. Complements (the things that come as a complement to the mainly advertised products e.g. rubber with a pencil or small spoon with a spatula etc.)

So, we can place 4 different and unique bids on each of the target types to gain control over auto-campaigns, so it becomes baseless if you say we don’t have control over auto-campaigns.

Question how to place separate bids?

It has been noticed that close match campaigns perform 50% more than the rest of the three. Clearly, you can now afford to bid 50% more on close matches than others to attain the same ACOS. Usually, we follow can follow a tactic like for close match if a bid is $1.20 then, 80 cents for rest of the three target types keeping loosely match to a bit lower than a close match and keeping lower for substitute and lowest for supplements.

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