If you are a third party seller doing business on the Amazon platform, you must have noticed the recent avalanche of e-mails from the company, where they are inviting you to upload Product Videos into listings to increase sales or reach more customers.
Product Video, which is a new thing in the Amazon terminology, refers to a video inserted into a Product Detail Page (ASIN) by the seller.
Amazon keeps encouraging sellers to start uploading videos, in a similar manner how other platforms, such as Etsy are already doing.
Here you can view some of the recent e-mails delivered to seller’s invoxes regarding the matter:
Another one:
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