Seller Union

Amazon starts aggressively enforcing valid GTIN numbers

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by

Kika Angelic
in ,

Starting this month, Amazon began repeatedly e-mailing sellers with threats to remove listings which don’t contain valid GTIN numbers, including EAN or UPC barcodes.

These communications were sent to all sellers, regardless of their (non)compliance and no specific ASINs were mentioned as being under the threat of removal.

In the Seller Central, Products listed on the “At Risk listings” tab in the “Fix Your Products” view will be removed if the requested information is not provided by the due date. Products listed on the “Inactive listings” tab will remain inactive unless the requested information is provided. 

Here you can view a screenshot of one of the recent e-mails from Amazon regarding the matter:

Here is a copy of the wording in English:

Update valid Global Trade Item Numbers (GTINs) on all product listings

 

Hello,

We would like to inform you that the listing information described below can affect your ability to sell certain products.

Why am I receiving this message?
Amazon requires valid Global Trade Item Numbers (GTINs) on all product listings. Catalog quality teams have detected that some of your products are using invalid GTINs, and these are listed on the “Fix Your Products” (https://sellercentral.amazon.com/fixyourproducts) page. GTINs are considered invalid if they are not GS1 vended or not recognized by the brand owner. You have to take action to address these listings immediately or they will be removed. For more information, go to “Listing requirements: Product IDs (GTINs)”: https://sellercentral.amazon.com/gp/help/G200317470. 

How do I fix my listings?
To fix the ASINs, go to “Contact us” (https://sellercentral.amazon.com/cu/contact-us) to submit a letter of authorization or a licensing agreement that meets the following criteria: 
• Includes name and address of the brand’s Rights Owner.
• Content has to be legible.
• Includes the manufacturer name and contact information.
• Includes seller’s legal business name or seller name that corresponds to your Account Information page in Seller Central.
• Includes seller’s physical address.
• Must be in English.
• Includes a GS1 certificate. We recommend obtaining your GTINs directly from GS1 (and not from other third parties selling GTIN licenses) to ensure the appropriate information is reflected in the GS1 database. For more information on licensing EANs/UPCs from GS1, refer to the GS1 website.

What happens if I do not respond? 
Products listed on the “At Risk listings” tab in the “Fix Your Products” view will be removed if the requested information is not provided by the due date. Products listed on the “Inactive listings” tab will remain inactive unless the requested information is provided. 

If you believe we have identified your ASIN in error, contact Selling Partner Support: https://sellercentral.amazon.com/help/hub/support/describe. 

The Amazon Services team

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

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