Amazon purchases Selz to compete with Shopify

About a month ago, Selz, an Australian tech company, was acquired by Amazon. Selz helps businesses set up and manage online stores without needing any technical expertise. In that regard it is similar to Shopify, the fast-growing platform powering the e-commerce of an increasing number of small and large companies.

Shopify is estimated to be the second-largest e-commerce platform in the US, behind only Amazon. The company has positioned itself as a counterbalance to Amazon’s dominance, allowing entrepreneurs to set up their own shops and sell to customers directly rather than having to default to putting their products on Amazon’s marketplace. Buying Selz looks like Amazon is gearing up to fight back against one of its few serious rivals.

But the question is, would anyone voluntarily set up an e-commerce store, which has to comply with similar policies as the ones on Amazon’s marketplace and any customers can open a dispute with Amazon Payments, which will be decided by Amazon?

There is a saying about not putting all eggs into a single basket. Sellers should wisely spread their business across different platforms rather than having everything controlled by Amazon.

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