Following the global wave of coronavirus related restrictions, Amazon significantly changed their ways of trying to appeal to sellers, switching to webinars and video events.
The latest feature, which is called “Amazon Live” is supposed to bring brand owners closer to their customers by live streaming videos directly through the platform.
Obviously, any videos will need to comply with Amazon’s policies and it will be up to each streamer to attract a sufficient amount of viewers.
Here you can view one of Amazon’s announcements regarding the matter:
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