Recently, Amazon started asking some third party merchants on their platform to register for Fulfilled by Amazon in a separate registration application, which keeps the FBA option greyed out and disabled if the sellers fails to proceed and obtain approval.
This applies to all Seller Accounts with no FBA history, including old, established stores.
When the affected seller attempts to list a product, out of the two available fulfillment options FBM and FBA (which allows them to select fulfillment method at the time when listing the item) only FBM is available, while the Fulfilled by Amazon method is blocked with an explanatory note and option to appeal.
The note states:
| You are not registered for Fulfilled by Amazon. Register now For now, you can choose “Merchant Fulfilled” option, and change it to “Fulfilled by Amazon” later once you are registered. Or you can skip this step by checking the check box “Let me skip the offer data and add it later” at the top. |
The appeal option leads to a Seller University Help Page containing information about Fulfillment by Amazon.
Here you can view a screenshot of the add a product page of an impacted seller:
Here is a screenshot of the page which follows after Register Now:
This still appears to be a Beta feature, because only selected sellers are gated from being able to select Fulfilled by Amazon as a fulfillment method.
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