This week, Amazon Europe announced a new “Cycling Accessories” category, which will come with a reduced referral fee – 8.16% of the total sales price, starting 1.April 2021.
The following product types are included in the Cycling Accessories category:
– Bike backpacks, bags and panniers
– Bike bells
– Bike covers
– Bike locks (cable, chain, combination, folding, mount)
– Bike mirrors
– Bike pumps
– Bike racks and stands
– Bike trainers
– Bottle cages
– Fenders
– Lighting parts and accessories
– Quick releases
– Rim bands
– Saddle covers
– Training wheels
– Valve caps
Here is a screenshot of the e-mail announcement sent to third party Amazon sellers:
Here is a copy of the text in English:
| Referral fee reduction for cycling accessories Hello, You are receiving this email because we are creating a new Cycling Accessories category on Amazon, and lowering the referral fee for items sold in this category. Effective April 1, 2021, we are reducing the referral fee for cycling accessories across all Amazon UK and European marketplaces. We are making this change to help you improve margins and to bring in a new lower-priced selection for our customers. Current referral fee: – 15.3% of the total sales price. The total sales price is the price paid by the buyer, including item price and any shipping or gift wrap charges. New referral fee: – 8.16% of the total sales price. Example: The referral fee for a £25 bike bag before the change is £3.83. With the new fee, it is reduced to £2.04, giving you a saving of £1.79. The following product types are included in the Cycling Accessories category: – Bike backpacks, bags and panniers – Bike bells – Bike covers – Bike locks (cable, chain, combination, folding, mount) – Bike mirrors – Bike pumps – Bike racks and stands – Bike trainers – Bottle cages – Fenders – Lighting parts and accessories – Quick releases – Rim bands – Saddle covers – Training wheels – Valve caps Amazon Services Europe |
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