If you are a member of Amazon Brand Registry, then you must have already received one of the numerous e-mails with invitation to use A+ content.
A+ content is material added into Product Detail Pages for marketing purposes. Amazon wants all Brand Registered sellers to participate. They are now sending sellers lists of ASINs suggested as candidates for inclusion of such content.
Here you can view a screenshot of the e-mail communication originating from the Amazon US marketplace:
Here is a copy of the full wording in English:
| Dear Selling Partner, A+ content is marketing information that can be added to the Detail Page. A+ content is intended as a conversion tool to highlight your brand story and tell Customers about relevant product features. A+ content may help drive more rapid purchase decisions and reduce the likelihood of having products returned. We recommend that all selection have A+ content. Basic A+ content is available to all sellers at no cost. To help you prioritize, we have attached ASINs in your catalog (link below) that we believe could benefit from A+ content. A+ content is managed through Seller Central > Advertising > A+ Content Manager. You have the option to publish branded A+ content to all ASINs that you own as a registered brand owner in Amazon Brand Registry. You can have up to 20 pending A+ submissions in review at a time. Please refer to the guides below for further details. Amazon Selling Partner Initiatives Additional information on A+ : A+ Content FAQ Showcase your Brand with A+ content Best practices for creating A+ content |
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