Amazon and Facebook partnered to purge their site out of individuals and businesses assisting with what they call ”fake reviews”. They announced this approach in a press release found on their About Amazon blog.
Whenever someone receives a free or heavily discounted product in exchange for publishing a review on Amazon’s site, Amazon sees this as abuse of their platform. This hasn’t always been the case and for almost 20 years of the marketplace’s existence, giving away freebies to test newly launched products used to be a routine.
Despite the Amazon marketplace is flooded with abuse, the company seeks PR recognition and therefore pursues those ”bad actors” in a meritless lawsuit, on the top of banning them from their own or Facebook’s platform.
No matter how much Amazon dislikes incentivized reviews on their platform, leaving a review after getting a free or discounted product is not illegal.
The public announcement resulted in Amazon’s social media pages getting flooded with angry comments from loyal Amazon Prime customers who had their accounts blocked from being eligible to publish Product Reviews:
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