According to several recent announcements in the Seller Central and in a form of e-mails, Amazon has implemented a new feature, enabling sellers to cap their maximum daily amount of orders.
Once the limit is exceeded, Amazon will automatically increase your Handling Time to cover a potential order processing delay according to your settings.
Apparently, this is Amazon’s reaction to their earlier enrollment of a same day Handling Time, which didn’t attract as many participating sellers as expected, fearing of failing to meet the “ship by” date.
A Handling Time of 1 or 2 days is still something that many regular sellers who process orders themselves without employees may have a difficulty with, because they tipically process and package orders once a week.
Here you can view a screenshot of an e-mail notice from Amazon regarding the matter:
Here is another e-mail announcement regarding the matter:
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