Prime Day 2021 is cancelled in Canada

Amazon Canada recently e-mailed their third party sellers with an update concerning the Prime Day, which was described by them as “confidential”.

According to the update, Amazon Prime Day 2021 will be cancelled due to safety reasons related to the COVID-19 pandemic.

The update is only relevant to the Canadian marketplace, therefore it is not clear whether any other international sites will be affected as well.

Here you can view a screenshot of the full e-mail announcement, which was accompanied with a French and Chinese translation:

Here you can read the full text in English:

Confidential Prime Day update: Canada

Lire ci-dessous en français
请在下方阅读此邮件的中文版本 

Hello, 

As we kick off planning for the Q4 holiday season, we would like to provide an update about the status of Prime Day 2021. Based on the impact of COVID-19 in Canada and the importance that we place on protecting the health and safety of our employees, we will not hold Prime Day in Canada this year. 

While we know that Prime members in Canada love Prime Day, we will continue to provide them with value through Prime benefits that include free delivery on millions of items, as well as streaming TV series, movies, and music. 

We appreciate your understanding as we continue to navigate these unprecedented times. We will work closely with you to help minimize any potential disruption to your business, and we look forward to working with you in the Q4 holiday season. 

For more information, go to “Confidential Prime Day update: Canada (FAQ)”:
https://sellercentral.amazon.ca/gp/help/GQ5LHFS3T8ULADEE 

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2 responses to “Prime Day 2021 is cancelled in Canada”

  1. […] On 6.July 2021, I routinely published an article, in which I posted a copy of the e-mail communication sent by Amazon to its third party sell… […]

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