Suspended Amazon seller gets a record breaking award after spending $200000 on legal fees
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An Amazon seller in the United States spent 18 months and $200,000 in legal fees fighting for his withheld funds and seized inventory following Seller Account deactivation over authenticity issues. In the end, he received about half the $1.4 million in restitution requested. But the biggest victory was the acknowledgment that the world’s largest online retailer treated him unfairly.
Amazon suspended the seller’s account after suspecting him of selling counterfeit electronics, according to arbitration documents reviewed. Then the company seized $80,000 in his account and 50,000 products stored in its FBA warehouses.
The merchant, who did not wish to disclose his identity, asked for his money and products back, but Amazon ignored him. He couldn’t file a lawsuit because, like all other Amazon sellers, he agreed to arbitration as a condition of selling on the platform.
After reviewing contracts, interviewing witnesses and reading legal arguments, arbitrator awarded the merchant $775,000 in November. He ruled that Amazon had reason to suspect the merchant and was within its rights to suspend his account. But he said the company went too far by ignoring the seller and withholding his products, including many that weren’t suspected of being counterfeit at all.
“Given the vast resources of Amazon,” he wrote, “I would hope that in the future it will devote the resources necessary to treat all of its sellers with respect and some semblance of due process.”
The case provides a rare look inside an arbitration process that lawmakers and regulators say favors Amazon by discouraging sellers who lack the money, time and energy to take on the company.
A report issued last year by the House Judiciary Committee investigating the power of big technology companies revealed that between 2014 and 2019 only 163 merchants—out of the millions who sell on Amazon—had initiated arbitration proceedings against the company. A bill that would end forced arbitration has been discussed in the Senate since 2019, and its advocates hope testimony from Amazon merchants will give it fresh momentum.
The original intent of the 1926 Federal Arbitration Act was to provide a cheaper, faster alternative to settling business disputes than clogging up public courts. In the decades since, U.S. Supreme Court rulings have allowed arbitration to spread further into day-to-day transactions.
Before consumers rent a car or get cellular service, they’re often asked to sign contracts in which they surrender the right to sue and agree to resolve any dispute through arbitration. Some businesses require new workers to agree not to sue as a condition of employment, practices that can let serial sexual harassers remain on the payroll while their victims take confidential settlements and leave.
It looks like lawmakers are finally waking up to the antitrust implications of big companies using arbitration to gain an unfair advantage over smaller ones. “Arbitration functions as a way for Amazon to keep disputes within its control, with the scales tipped heavily in its favor,” the House Judiciary Committee said in its report. “As such, Amazon can withhold payments from sellers, suspend their accounts without cause, and engage in other abusive behavior without facing any legal consequences.”
Amazon has no incentive to change its practices even though they often don’t pass muster with lawyers and retired judges who sideline as arbiters mediating disputes. When merchants prevail, the arbiter’s decision sets no legal precedent, so Amazon can do the same thing over and over, knowing most merchants won’t bother mounting a challenge.
“It’s very expensive and time-consuming, and most small businesses don’t have the money or the time,” says Mario Simonyan, a Burbank, California, attorney. He says most clients decide against launching arbitration cases against Amazon because they typically cost $80,000 in legal fees.
One potential solution is to pass the Forced Arbitration Injustice Repeal Act, which would create a way for Amazon sellers to pursue class-action lawsuits against the company. Jacob Weiss, a home-goods merchant who supports the legislation, testified before the House committee in February. He told lawmakers that, despite spending $50,000 on an arbitration case against Amazon, he failed to recover his losses. Weiss said a second case has dragged on for nine months without resolution.
The anonymous merchant who won his case isn’t waiting for a new law. He paid off debts with the arbitration award and hopes to start a new business “as far away from Amazon as I can get.” His suggestion: “Make the final rulings public so other arbiters can consider them and Amazon won’t lose the argument today and make the same argument with a different arbiter tomorrow and win.”
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If you are one of the millions of third party sellers doing business across Amazon’s platforms, you are already used to having to adapt to the announcements of extremely strict, unexpected policies which lack clarifications of the most crucial points.
This evening, Amazon suddenly e-mailed their third party sellers on the United States platform to inform them about a newly-announced policy called “On-time delivery rate” or OTDR. Here you can review the full policy.
Many sellers reacted with confusion, anger and outrage and expressed their views on social media. In this article, I would like to respond with clarification to the most common concerns.
Below you can review the e-mail from Amazon regarding On-time delivery policy:
New updates to our On-time delivery policy and changes to shipping settings Dear seller, Fast and accurate delivery is essential for customers and often determines where they choose to shop. Over time, we’ve learned that the best way to ensure reliable on-time delivery for customers is to set accurate Handling and Transit Times and to choose reliable shipping services. To help reduce late deliveries and improve delivery speeds, we’re updating our On-time delivery rate (OTDR) policy. Effective 09/23/2024 [60 days from today], you’ll need to maintain a minimum 90% On-time delivery rate (OTDR) without promise extensions to have seller-fulfilled products listed on Amazon.com. We will start by addressing sellers with the lowest OTDR performance. This policy does not apply to offers using the Fulfilled by Amazon (FBA) service because sellers are not responsible for on-time delivery promises for FBA orders. Your current OTDR, calculated between 7/5/2024 and 7/18/2024 is 100.0%. Your account is currently in healthy OTDR standing. You can manage your delivery dates using the tools we’ve provided, or you can manually adjust your Transit Time and Handling Time settings. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement, and because Amazon is making calculations on your behalf that affect OTDR, you will get OTDR protection from late deliveries on items shipped through Standard Shipping if you use all three tools as follows: a) Shipping Settings Automation (SSA), for Professional sellers, sets accurate delivery dates through automated Transit Time calculations of your preferred shipping services. You must choose one of the preferred ship methods in the SSA templates, which will mark the Transit Time on the shipping template as “Managed by Amazon”. b) Automated Handling Time (AHT), for Professional sellers, sets accurate Handling Times per SKU based on how long it usually takes you to pass each SKU to carriers. You must ensure that AHT is enabled in your shipping settings. c) Amazon Buy Shipping, for both Professional and Individual selling plans, sells shipping labels that use highly-reliable ship methods. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. You must choose shipping labels marked as “OTDR Protected” when using Amazon Buy Shipping or Veeqo. We’ll also make changes to shipping settings to help Professional sellers set more accurate delivery dates: a) Transit Time settings: On 08/24/24 [30 days from today], our Transit Time requirements will be updated to match the delivery capabilities of shipping services. If you are shipping within the contiguous United States (excluding Hawaii, Alaska, and US territories), you can set a maximum Transit Time of 5 days for Standard shipping and 8 days for Free Economy shipping. To learn more, go to Default Transit Time. b) Handling Time settings: On 09/23/24 [60 days from today], to help improve the accuracy of Handling Time, we’ll enable Automated Handling Time (AHT) for sellers that have a manually configured Handling Time that is 2 or more days slower than their actual Handling Time (also known as a Handling Time gap). To see your Handling Time gap, review your Fulfillment Insight dashboard. You can review your OTDR on your Account Health dashboard. We also recommend you review the “Deliver by” dates for your orders to ensure they match the expected delivery date without promise extensions. To learn more, go to On-time delivery. Thank you, Fulfilled By Merchant Team |
This is the post published by Amazon regarding the matter elsewhere:
New updates to our on-time delivery policy and shipping settings Fast and accurate delivery is essential for customers and often determines where they choose to shop. Over time, we’ve learned that the best way to ensure reliable on-time delivery for customers is to set accurate handling and transit times and to choose reliable shipping services. To help reduce late deliveries and improve delivery speeds, we’re changing our on-time delivery rate (OTDR) policy. Effective September 25, 2024, you’ll need to maintain a minimum 90% OTDR without promise extensions to have seller-fulfilled products listed on Amazon.com. We will start by addressing sellers with the lowest OTDR performance. For a great customer experience, we recommend that you maintain a 95% or greater OTDR for all seller-fulfilled orders. This policy does not apply to offers using the Fulfillment by Amazon (FBA) service because sellers are not responsible for on-time delivery promises for FBA orders. Also, we’ll make the following changes to shipping settings to help sellers with Professional selling plans set accurate delivery dates: Transit time settings: On August 25, 2024, our transit time requirements will be updated to match the delivery capabilities of shipping services. If you’re shipping within the contiguous United States (excluding Hawaii, Alaska, and US territories), you can set a maximum transit time of five days for standard shipping and eight days for free economy shipping. To learn more, go to Default transit time. Handling time settings: On September 25, 2024, to help improve the accuracy of handling time, we’ll enable automated handling time for sellers that have a manually configured handling time that is two or more days slower than their actual handling time (also known as a handling time gap). To see your handling time gap, review your Fulfillment Insight dashboard. We understand changes like this are significant and require time to prepare. You can manage your delivery dates using the tools we’ve provided, or you can manually adjust your transit time and handling time settings. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement, and because Amazon is making calculations on your behalf that affect OTDR, you will get OTDR protection from late deliveries on items shipped through standard shipping if you use all three tools as follows: Shipping Settings Automation (SSA), for Professional selling plans, sets accurate delivery dates through automated transit time calculations of your preferred shipping services. You must choose one of the preferred ship methods in the SSA templates, which will mark the transit time on the shipping template as “Managed by Amazon.” Automated handling time, for Professional selling plans, sets accurate handling times per SKU based on how long it usually takes you to pass each SKU to carriers. You must ensure that automated handling time is enabled in your shipping settings. Amazon Buy Shipping, for both Professional and Individual selling plans, sells shipping labels that use highly-reliable ship methods. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. You must choose shipping labels marked as “OTDR Protected” when using Amazon Buy Shipping or Veeqo. You’ll receive an email with your current OTDR and recommendations on how to improve if you’re below the minimum requirement. To learn more, review your OTDR on your Account Health dashboard or go to On-time delivery. |
While this policy brings nothing new to most FBM Amazon sellers who are based in the United States or major countries with Amazon marketplace presence, it may sound confusing and bring uncertainty to Amazon sellers outside of the Valid Tracking Rate criteria, who don’t have access to Buy Shipping Services. I would like to address the most common questions.
What does OTDR mean for international sellers?
For sellers based in smaller countries all over the world, including Europe, access to easily available international online trackable shipping is an unachievable luxury.
In smaller countries, there is no infrastructure to facilitate international shipping with online tracking. As the OTDR policy states, using the Buy Shipping Services is the recommended way of complying with the OTDR policy. However, Buy Shipping Services are not available in countries with lack of international online tracking services offered and provided by carriers.
Because of this, sellers with no access to Buy Shipping Services have always been exempt from the Valid Tracking Requirement and also any other tracking-related metrics and policies.
OTDR applies to all sellers equally. According to the policy, effective September 25, 2024, you must maintain a minimum 90% on-time delivery rate (OTDR) without promise extensions to have seller-fulfilled products listed on Amazon.com. An OTDR below 90% can result in restriction of your ability to have seller-fulfilled products listed.
If your OTDR is below 90%, you can appeal by clicking on “Submit appeal” at the top of your Account Health dashboard. Sellers on Individual selling plans or sellers on a Professional selling plan but shipping from outside the US must submit an appeal request indicating how they will improve their OTDR.
However, the OTDR measures the percentage of your tracked seller-fulfilled items that were delivered on or before the seller-promised “Deliver by” date. OTDR is the average of all of your tracked shipped items, not just a specific SKU or shipment.
This means that if you are not subject to Valid Tracking Rate requirement, then only the performance of your tracked FBM orders will be measured for OTDR percentage calculation.
Please note that the OTDR policy doesn’t mean that you will now have to ship every FBM order tracked.
![](https://seller-union.com/wp-content/uploads/2024/07/IMG_6211-1-1024x656.jpeg)
Does Amazon offer any tools for international sellers that can help them improve their OTDR and meet the Amazon’s OTDR requirements?
No. OTDR Protection is only applicable to Professional sellers shipping from the US, as all of the required tools are currently not available on Individual selling plans or to Professional sellers that are shipping from outside of the US.
This indicates that if you are an international Amazon Seller who decides to ship orders tracked, you will need to carefully select a carrier who can deliver within each order’s promised Estimated Delivery Date, otherwise you may have your FBM shipping ability revoked.
What are “Promise Extensions”?
Promise Extensions are the additional time that Amazon may add to your configured promised delivery date to account for logistical factors that might delay a delivery. Examples include extreme weather, transportation network constraints, or recent history of delivering after the delivery date without promise extensions. When a promise extension is added, the promised delivery date that customers see is later than the “Deliver by” date that you will see in Seller Central.
When your order is subject to a Promise Extension, the customer may be unable to open an A-Z claim and will be advised to wait until the order gets delivered.
Where can I access my current OTDR performance?
The OTDR metric is currently only available on the United States platform. You can view your performance by accessing the Account Health Dashboard, where the metric is on the right side, under Shipping Performance as “On-Time Delivery Rate without promise extensions”.
Where to get more help and information regarding OTDR
If you have any other questions related to the OTDR and need fast and professional assistance provided for free and without wait, join our discussion forum for Amazon Sellers.
To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.
Here, you can also review the full OTDR policy reposted from Amazon help page, which mainly focuses on answering the questions from US based sellers:
Frequently asked questions about on-time delivery rate (OTDR) What is Amazon’s policy for on-time delivery without promise extensions? Effective September 25, 2024, you must maintain a minimum 90% on-time delivery rate (OTDR) without promise extensions to have seller-fulfilled products listed on Amazon.com. An OTDR below 90% can result in restriction of your ability to have seller-fulfilled products listed. For a great customer experience, we recommend that you maintain a 95% or greater OTDR for all seller-fulfilled orders. What is changing? Our updated policy requires a minimum 90% OTDR without promise extensions to have seller-fulfilled products listed on Amazon.com. An OTDR below 90% can result in restriction of your ability to have seller-fulfilled products listed. To help provide a positive customer experience, we recommend that you maintain a 95% or greater OTDR for all seller-fulfilled orders. We are also changing the way we measure OTDR to now measure the percentage of your tracked seller-fulfilled items that were delivered on or before the seller-promised “Deliver by” date prior to promise extensions being added. Before this change, OTDR was measured after promise extensions were added. Promise extensions are additional days that we may add to the delivery date to account for logistical factors that may delay a delivery such as extreme weather, transportation network constraints, or recent history of a seller delivering shipments after their set delivery date. This policy does not apply to offers using the Fulfillment by Amazon (FBA) service because sellers are not responsible for on-time delivery promises for FBA orders. Note: We will communicate as we roll out the OTDR policy, and any changes from the policy as it stands today, that may affect you. What will happen to my account if my OTDR falls below the 90% minimum requirement? An OTDR below 90% can result in restriction of your ability to have seller-fulfilled products listed. If that happens, we’ll notify you of the policy violation and you can appeal by clicking the Submit appeal button at the top of your Account Health dashboard to request reinstatement of your capabilities to list seller-fulfilled products. The request will be reviewed within 72 hours and should include the following information: The issues that led to a low on-time delivery rate The actions that you’ll take to improve your on-time delivery rate The steps that you’ve taken to prevent future issues regarding on-time delivery On subsequent policy violations, if your OTDR is still below 90%, you can appeal by clicking Submit appeal at the top of your Account Health dashboard. To get reinstated: Sellers on Individual selling plans or sellers on a Professional selling plan but shipping from outside the US must submit an appeal request indicating how they will improve their OTDR. Professional sellers that ship domestically within the US will be required to meet the 90% OTDR requirement by using the following Amazon free-to-use fulfillment and shipping tools for their seller-fulfilled orders for the next 180 days: Shipping Settings Automation (SSA) to set accurate delivery dates through automated transit time calculations of your preferred ship methods. Automated handling time to set accurate handling times per SKU, based on how long it usually takes you to pass each SKU to carriers. For new SKUs, the default handling time will apply until there are enough shipments for your automated handling time to be calculated. Amazon Buy Shipping to buy shipping labels that use highly reliable shipping methods for both Professional and Individual selling plans. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. How is OTDR calculated? OTDR measures the percentage of your tracked seller-fulfilled items that were delivered on or before the seller-promised “Deliver by” date. OTDR is the average of all of your tracked shipped items, not just a specific SKU or shipment. To calculate OTDR without promise extensions, we’ll consider a 14-day window of time. We’ll pull data from shipments that had a promised delivery date in the last 21 days, and exclude the most recent 7 days as the shipments from last 7 days may still be in the process of being delivered. For example, if you had 130 orders with a promised delivery date in the last 21 days, and 30 of those has a promised delivery date in the last 7 days, OTDR will be calculated excluding the 30 orders from the last 7 days (130 – 30 =100). Of those 100 orders delivered, if 90 were delivered on or before the promised “Deliver by” date, your OTDR would be 90%. Seller’s promised “Deliver by” date is calculated using seller-set handling and transit time, prior to the addition of promise extensions. This date may be different than the delivery date shown to customers if promise extensions were added. For example, for a seller with a set handling time of 1 day and set transit time of 2 days: The promised “Deliver by” date will be in 3 business days. So, if an order is received on a Monday, this order would need to be delivered by Thursday (seller-promised “Deliver by” date) to be considered delivered on time. However, if 1 day of promise extensions was added to that offer, the promised delivery date the customer saw while purchasing would have been Friday. Irrespective of the date shown to the customer (Friday), sellers must deliver by their set “Deliver by” date (Thursday) for the shipment to be considered delivered on-time. Shipped units will be considered as OTDR compliant if either the delivery occurred on or before the “Deliver by” date shown on Seller Central, or the following 3 conditions were met: The shipped SKU was assigned to a shipping template with Shipping Settings Automation (SSA) enabled. Your account has automated handling time enabled. You bought an “OTDR Protected” shipping label on Amazon Buy Shipping. Note: OTDR Protection is only applicable to Professional sellers shipping from the US, as all of the required tools are currently not available on Individual selling plans or to Professional sellers that are shipping from outside of the US. Does Amazon offer tools that can help me improve my OTDR and meet the Amazon’s OTDR requirements? Yes. You can manage your delivery dates using the tools we’ve provided, or you can manually adjust your Transit time and Handling time settings. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement. And because Amazon is making calculations on your behalf that affect OTDR, you’ll get OTDR protection from late deliveries on items shipped through standard shipping if you use all three tools as follows: Shipping Settings Automation (SSA), for Professional selling plans, sets accurate delivery dates through automated transit time calculations of your preferred shipping services. You must choose one of the preferred ship methods in the SSA templates, which will mark the transit time on the shipping template as “Managed by Amazon”. Automated handling time, for Professional selling plans, sets accurate handling times per SKU based on how long it usually takes you to pass each SKU to carriers. You must ensure that automated handling time is enabled in your shipping settings. Amazon Buy Shipping, for both Professional and Individual selling plans, sells shipping labels that use highly-reliable ship methods. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. You must choose shipping labels marked as “OTDR Protected” when using Amazon Buy Shipping or Veeqo. Note: OTDR Protection is only available for items shipped through Standard Shipping, items shipped through other shipping options such as Free Economy, Standard Prime, or Premium Shipping, are not eligible for OTDR protection. For example, if a seller shipped 100 orders and 15 were delivered late: Scenario A: If a seller did not use all three of Amazon’s free fulfillment and shipping tools for any of those 15 late deliveries, all 15 of their late deliveries will negatively impact their OTDR. As a result, their OTDR will be (100-15/100) = 85%. Scenario B: If a seller used all three of Amazon’s free fulfillment and shipping tools for 5 of those 15 late deliveries, only the 10 late shipments that were not using Amazon’s tools will negatively impact OTDR. As a result, the seller’s OTDR will be (100-10/100) = 90%. Note: OTDR Protection is only applicable to Professional sellers shipping from the US, as all of the required tools are currently not available on Individual selling plans or to Professional sellers that are shipping from outside of the US. Can I be exempted from the OTDR requirement if delivery delays are caused by weather or carrier network issues beyond my control? Sellers must meet the 90% OTDR requirement without promise extensions. However, if there is a major disruption event that impacts all sellers shipping to a specific region, Amazon will not count deliveries that are late as a result in your OTDR. Whether a disruption is considered to be major is a discretionary decision made by Amazon. What changes are you making to handling time and transit time settings? Transit time changes: As of August 25, 2024, transit time requirements will be updated to further align with the delivery capabilities of shipping services. If you’re shipping within the contiguous United States (excluding Hawaii, Alaska, and US territories), you can set a maximum transit time of 5 days for standard shipping (previously 8 days) and 8 days for free economy shipping (previously 10 days). To learn more, go to Default transit time. If you’re shipping internationally to the US, there are currently no changes to the transit times that you can configure. Handling time automation: As of September 25, 2024, to improve handling time accuracy, automated handling time will be enabled for sellers who have a handling time gap of 2 days or more between their set handling time and their actual handling time. To help you keep in good standing with other account health metrics related to handling time, if you have automated handling time enabled, your seller-fulfilled listings will not be deactivated if your late shipment rate (LSR) does not meet the LSR policy requirement. To see your handling time gap, review your Fulfillment Insight dashboard. How can I view my on-time delivery (OTD) metric and report? To view your OTD metrics and report on Seller Central: On the Performance menu, select Account Health. Locate the Shipping Performance section and select On-time delivery rate. You can see your OTDR metric on the Shipping Performance page. Only orders included in the current OTD defect report count against the OTDR metric. If the report contains no orders, it means either all of the orders were delivered on time or they fulfilled using Amazon’s free fulfillment tools. To download the OTD defect report, click View details and then Download report. Important: Allow 72 hours for the report and metrics to reflect any updates or edits. How can I maintain a healthy OTDR? To keep a healthy OTDR without promise extensions we recommend that you do the following: Review your OTDR without promise extensions metric on your Account Health dashboard. You can also download a report of which orders were delivered after the delivery date without promise extensions. Review the “Deliver by” date for every order. This date corresponds to the expected delivery date without promise extensions. Note that the actual delivery date that customers see may be longer because of promise extensions. If you are a Professional seller, use automated handling time to set accurate handling time per SKU based on how long it has taken you historically to hand off each SKU to carriers. Additionally, with automated handling time enabled, your seller-fulfilled listings will not be deactivated if your late shipment rate (LSR) does not meet the LSR policy requirement. If you are a Professional seller, enable Shipping Settings Automation (SSA), which sets accurate delivery dates for your orders by automatically calculating transit times of your preferred ship methods from your warehouse to each customer’s location. Select a ship method with a high reliability to deliver your order on time. You can also use Amazon Buy Shippingto buy shipping labels that have been identified to have a high reliability for On-time delivery based on Amazon’s data from millions of shipments. These ship methods have a shield icon next to them, marked as OTDR Protected. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. To learn more about purchasing OTDR protected shipping labels, go to Amazon Buy Shipping. |
How to Showcase Your Product’s Superior Features Through Amazon Storefront Images
![](https://seller-union.com/wp-content/uploads/2024/07/IMG_6194-scaled.jpeg)
A+ Content is Amazon’s secret sauce for enhancing customer experience. It lets you add extra info, images, and interactive features to your product pages, making your storefront pop and boosting engagement. So, how did this thermos product fare with its A+ content? Well, let’s just say there’s room for improvement.
![](https://seller-union.com/wp-content/uploads/2024/07/IMG_6189.jpeg)
![](https://seller-union.com/wp-content/uploads/2024/07/IMG_6190.jpeg)
![](https://seller-union.com/wp-content/uploads/2024/07/IMG_6191.jpeg)
![](https://seller-union.com/wp-content/uploads/2024/07/IMG_6192.jpeg)
The Good, the Bad, and the Text-Heavy
The Good: The final content has a nice touch, mentioning that a portion of the proceeds is donated to build parks and contribute to the community. It’s always great to see a brand with a sense of social responsibility, especially since customers love feeling like they’re making a difference with their purchase.
The Bad: The A+ content is a bit of a snoozefest. It’s text-heavy and not very cohesive. The images don’t visually represent the features well, and there’s a disconnect between the text and images, leaving buyers confused.
Let’s Talk About Image 2
Image 2: This image highlights four core features of the thermos, but the design feels rushed. Three features have icons, but the “splash resistant” feature does not. Consistency is key! Plus, adding small explanatory images next to each feature would help customers instantly get what you’re talking about.
Final Thoughts
This set of images captures the “fun” aspect of the product with its dynamic and youthful vibe. However, it misses the mark on showcasing close-up shots of the features, leaving buyers unclear about the product’s composition. The visual elements need more relevance and detail to truly shine.
So, don’t let your product get lost in the Amazon jungle. Let’s make it the star of the show with stunning, intuitive, and unique A+ content!
If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.
To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
![](https://seller-union.com/wp-content/uploads/2024/07/IMG_6188-scaled.jpeg)
TikTok isn’t just for dance challenges and viral pranks anymore; it’s the new frontier for businesses looking to make a splash. With millions of users logging in daily for their fix of catchy and fun videos, TikTok has transformed into a selling powerhouse. If you’re not already leveraging TikTok Shops, you’re missing out on a goldmine of opportunity.
The Allure of TikTok Shops
TikTok’s charm lies in its simplicity and massive user base. It’s like the cool kid at school who everyone wants to be friends with. For businesses, this means a ready-made audience eager to discover new products. Plus, setting up shop on TikTok is straightforward and low-risk, making it a perfect playground for budding entrepreneurs.
Enter Inboostr: Your Secret Weapon
Here’s where things get exciting. Inboostr has created a database of over 100K influencers, complete with bespoke hygiene screening tools and thorough manual investigations into each influencer and their feed. Translation? We’ve done the legwork to ensure you’re partnering with top-notch influencers who can genuinely boost your brand.
Easy Peasy Logistics
Got products manufactured in China? No problem. Inboostr handles the logistics, shipping your goods to our American warehouse and managing your TikTok business. We connect your products to our big TikTok shop, giving you an easy entry into this booming market.
One-Stop Solution
Inboostr’s got you covered from start to finish. We help you find the right influencers, manage logistics, and run your TikTok business. All you need to do is watch the sales roll in.
Ready to Dive In?
TikTok Shops are more than just a trend—they’re a lucrative opportunity waiting to be tapped. With Inboostr’s comprehensive support, you can jump in with confidence and start reaping the rewards. So, what are you waiting for? The TikTok crowd is ready and waiting.
If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.
To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
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