Seller Union

What are Amazon Experiments?

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by

Kika Angelic
in ,

If you are a third party Amazon Seller doing business across their international platforms, you must have noticed the mention of “Amazon Experiments” in promotional e-mails.

An A/B experiment allows you to create two different versions of content, which are shown randomly to Amazon customers. You can use the Manage Your Experiments tool to submit alternate titles for your products and collect insights such as traffic and conversion for each title version.

These experiments can be easily created after following this link:

http://go.amazonsellerservices.com/e/229492/-titles-campaign-create-20Q4W2/75cgdcl/1818284005?h=R3xBmTNDRH9PhsrF2WCKUPV-rYLGVqmvrdTTU3XZTik

Here you can view full informative e-mail from Amazon regarding the matter:

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Comments

2 responses to “What are Amazon Experiments?”

  1. Product Images are now available for A/B Tests with Manage Your Experiments – Seller Union

    […] If you are enrolled in Amazon Brand Registry, you should know that Manage Your Experiments tool now includes A/B testing of product images. The feature was previously limited to product titles, as reported in my article. […]

  2. Product Images are now available for A/B Tests with Manage Your Experiments – Seller Union

    […] If you are enrolled in Amazon Brand Registry, you should know that Manage Your Experiments tool now includes A/B testing of product images. The feature was previously limited to product titles, as reported in my article. […]

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