As consumer shopping is massively increasing on day by day — so ecommerce brands and sellers have immense opportunities to succeed.
Having an effective PPC advertising strategy is all but essential for Amazon businesses of all size tiers. After all, there are more than 350 million products on Amazon, and listings can easily get lost in the noise due to high competition especially in the US market.
And while your organic ranking — the place where your product appears in search results naturally — is important, so Amazon PPC helps increase your reach on the platform.
HOW TO CREATE AN AMAZON PPC STRATEGY:
Here are the basic aspects of building a solid Amazon PPC management strategy:
- Test out each type of PPC ad campaign, and play around with automatic and manual campaigns to see what’s best for your brand.
- Perform a proper keyword research using Data dive, Helium10 Magnet/Cerebro , focusing both on relevant keywords and competitor ASINS as well.
- When starting out, set daily budgets and default bids 50-70% higher than what Amazon suggests.
- Let the campaigns run for at least two weeks or 14 days before running reports and making major changes.
- Use search term reports from your automatic campaigns to find best converting keywords for your manual campaigns.
- Before negating or removing a keyword from a manual campaign, make sure the keyword gets at least 10 clicks.
- Continue reviewing your search term reports twice a month, negating, adding, and adjusting keywords or placements as needed.
- Prefer bulk operations in MS Excel in case of full catalog optimization.
I hope this article can give you some inspiration and help all businesses to come out on top in the Q4 peak season and make a lot of money!
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Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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