As the holidays approach, Amazon sellers need to start thinking about their Q4 strategy. Q4 is the busiest time of year for ecommerce, and Amazon is no exception. With millions of shoppers searching for deals on Amazon, it’s important to make sure your listings are optimized for the holiday rush.
Instructions for Amazon sellers, what to sell on Amazon in Q4 peak season?
Merchants and readers must ensure that they have done sufficient research before making a selection decision. The selection ideas shared in this article are intended to provide you with inspiration and ideas, and are for reference only.
1. Toys and Games
Especially during the festive season, the toy category is always hot. If you can figure out which toys consumers will want in Q4, making money is as easy as breathing!
Following the retail arbitrage or wholesale business model can allow business friends to make a fortune in Q4. You can find almost any popular toy at your local retail store and resell them for profit on Amazon.
If you have a strong brand concept for a certain toy product and need to take this opportunity to establish your own toy brand, that’s fine. Just make sure you get your stock in time for the season to end.
So when should you start selling toys? The answer is now! 31% of U.S. consumers say they will start their holiday shopping by the end of October — good news for sellers.
2. Crafts and Sewing Supplies
Crafts are another popular category. 24% of consumers said they would buy crafts as gifts ahead of time on Amazon, so now is a great time to get into the space.
The category itself is evergreen, but some craft supplies tend to surge around the holidays, offering thoughtful, affordable gifts for creative lovers.
3. Sports equipment
Again, it’s no surprise, especially since the new year is approaching and people will once again make up their minds about fitness, demand for the category will skyrocket after the holidays. 21% of consumers are likely to purchase fitness equipment in advance in Q4. Of course, it is also possible to launch such products later in the year.
4. Holiday decorations
In the fourth quarter of each year, there will be many festivals and traditional customs, and consumers will buy corresponding decorations. For example, during Halloween, businesses can sell costumes, lawn decorations, fog machines, fall-themed props, and more.
If you check out your local grocery store, you’ll get a lot of inspiration for holiday selections, as these stores tend to have holiday products on their shelves early. As a merchant, think more about which festivals are approaching and what products are related to them.
I hope this article can give you some inspiration and help all businesses to come out on top in the Q4 peak season and make a lot of money!
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