How to prepare for the Q4 and Christmas shopping season

If you are an e-commerce seller who is looking forward to increased sales during the Christmas period, you should know that September is the best month, when it’s still not too late to start preparing.

Here are my 8 tips how to ace the holiday season:

• Always have a plan ready for Q4 and start planning ahead. Start working towards your Q4 strategy at least in July. Take into account the longer lead times during the holiday season and kick-off your marketing and advertising campaigns before Q4!

• Optimize product listings

• Explore new trends and products

• Start PPC campaigns early

• Enhance brand awareness 

• Manage your inventory

• Keep your promotions ready

• Expect the unexpected

Finally, Q4 is the most exciting season for an Amazon seller. With over 120 million products listed on Amazon, it can get pretty stressful trying to stand out. While you prepare for this holiday season, don’t forget to spread the holiday spirit. Spend time with your loved ones and happy selling!

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

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Feel free to watch my Christmas themed video about handling Suspected Intellectual Property Rights Infringement Complaints: