How to create a portfolio for your Amazon Sponsored Products campaigns

Portfolios are designed to simplify your workflow while giving you more control and better insights, letting you focus on improving your campaign performance and running your business.

Portfolios introduce a new management feature that enables you to group and organize Sponsored Products and Sponsored Brands campaigns into collections that mirror the structure of your business. With portfolios, you now have the flexibility to arrange campaigns in a way that’s meaningful for you, such as by brand, product category, or season.

You can create a new portfolio in just a few clicks by selecting the campaigns you would like to group together. After creating a portfolio, you can quickly update your portfolio settings with inline edits or bulk sheets.

Control your costs automatically with portfolio budgets

A key advantage portfolios offer is control over spend across campaigns. Once your portfolio budget is exhausted, all campaigns in that portfolio will automatically pause until you choose to reactivate them by increasing your portfolio budget.

Portfolio budgets can save you time, help you control costs, and remove the need for manual monitoring. Simply set your target budget and let our automated tool alert you when you reach your portfolio-level budget caps or end dates. Portfolio budgets can facilitate more efficient campaign planning and management for agencies managing client budgets as well as for vendors managing brand budgets.

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