If you are a third party Amazon seller who frequently uses PPC campaigns to promote products, you should know that a proper advertising strategy is the key to success.
In this article, you will be able to determine the best strategy for your listings, depending on their current position within search results.
Beyond Page Five
If your listing is ranked beyond page five or six on Amazon, then it is recommended that you focus only on a handful of keywords that are converting well, rather than all the keywords that are ranking there. This way, you preserve your funds and concentrate on the phrases that are ranking in sales but are quite far behind in the search results. The bid here needs to be rather modest.
Page Two-Five
Similarly, for those keywords ranked in the third, fourth, and fifth pages, you can follow a more moderate strategy that focuses on top-performing keywords as usual. You need to keep bidding consistently over time and see which keywords are getting the most sales. Then, optimize your advertising campaigns accordingly with these keywords. Amazon will automatically enhance the organic ranking of your listing for these queries as they begin to generate conversions.
Page One and Two
Lastly, for keywords that are ranking on pages one and two, you need to proceed with an aggressive stance. Since you are just a few spots shy of the prime positions, you want to be as aggressive as possible with your bidding so that you can win those positions and improve your product’s visibility.
Over here, you should also focus on the variations of these queries so that you can boost sales for them as well. Create a secondary campaign solely for this purpose and set the match type to phrase to cover as many variations as possible.
While optimizing the campaigns, pay attention to keywords that are not bringing in any sales but are costing ad clicks. Mark them down as negative keywords so that you avoid paying for these advertisements. Negative keywords are essential in Amazon PPC and should not be undermined.
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
Leave a Reply
You must be logged in to post a comment.