If you are using Amazon Sponsored Products, you should know that not every backend term you use in each ad you make, including PPC advertisements, will be indexed by Amazon. To prevent brand names and inappropriate terms from being indexed, Amazon uses a machine learning software approach to determine the relevance of a keyword. But this brings up a crucial query that many Amazon-new merchants have: how do I know if a backend term is indexed?
The product ASIN, which can be found on your product page and in the listing’s URL, is the simplest way to check. In the Amazon search box, enter the 10-digit number followed by the keyword you wish to look for. If your item is listed in the search results, Amazon has already indexed it for that term.
However, if you want to check the indexing for several keywords at once, this method can be laborious. Alternative ways to quickly determine whether your target backend keyword has been indexed for a certain listing include using online tools that examine keyword ranks and indexes like Sellics’ free Sonar or Helium 10’s Index Checker.
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