Today, I will be sharing with you some tips how to improve the overall ranking and position of your products within Amazon’s catalogue.
1. Become a reputable brand
Becoming a brand owner on Amazon can help you in many ways. It helps you sell volumes and beat the competition. One key to this is building a high customer feedback rating. Gain positive reviews and take efforts to remove negative ones. Create a brand. And also, gaining a good reputation will help convert Amazon’s rank to sales.
2. Increase Your Amazon Advertising Impressions
This pay-per-click advertising metric can help maximize your product visibility and reach more customers.
3. Increase your PPC Sales
Optimize your SEO and PPC campaigns. Use Sponsored Ads to increase sales and improve search rank for your Amazon FBA products.
4. Grow Your CTR (Click-Through Rate)
CTR is important because this is how you will be able to attract your customers and then promote your product on the landing page.
5. Increase Product Conversion Rate
Convince people to buy your product by creating a perfect listing. Highlight your product’s benefits and make your products Amazon Prime eligible.
6. Create Consistent Sales History
The Best Seller ranking reflects current sales trends, as well as historical sales numbers. Create a consistent sales pace, and constantly increase sales volumes.
7. Boost Your Organic Sales
Review and make most of your product listings. Optimize them in the best way to increase your conversion rate. Apply videos, high-quality images, and relevant keywords. Make your listing perfectly complete.
8. Look into the Time on Page and Bounce Rate
Amazon estimates the amount of time shopper spends reviewing your listing. This is one of the criteria for how interested customers are in your item.
9. Elaborate on a Proper Pricing Strategy
Pricing should be a part of the product Amazon pricing strategy.
The best price is the one matching customer value. Amazon may estimate your conversion rate based on your pricing. If your item is priced too high, Amazon may assume that your conversion rate will be low and rank your product low as well.
10. Use the Parent-Child Feature
Using Amazon’s parent-child product functionality, drives shoppers to a single product page, thus helping to maximize your customer reviews.
It is important to have all your business metrics under control. You need to know where you stand, what your figures are, and how they develop over time. This is quite a job if you do it manually. For instance, you could spend hours just on manual calculations of your Ad sales and Organic sales, because you need to know these figures separately to monitor your PPC efficiency.
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
Leave a Reply
You must be logged in to post a comment.